In the context of global competition and technological change, innovation is key to sustainable organisational development, yet its potential often remains unrealised due to imperfect motivation systems, highlighting the need for a comprehensive motivational mechanism. The purpose of this study was to theoretically substantiate the impact of an integrated motivation system on the development of organisational innovation and to identify key approaches to its formation. To achieve this, the research applied a systems approach, analysis and synthesis, comparative analysis, and logical generalisation. The findings emphasised the role of motivation as a catalyst for innovation processes, outline the structural components of a comprehensive motivation system designed to stimulate employees’ innovative activity, and propose a multi-component approach that combines material, non-material, and procedural incentives. Particular attention was given to shaping an organisational environment that is tolerant of risk, supportive of experimentation, and encouraging of employee initiative. It was identified critical contemporary challenges-wartime conditions, digitalisation, and resource constraints-and demonstrates their impact on the effectiveness of motivational systems in the innovation domain. It concluded that effective innovation development is impossible without a targeted motivational system that integrates the satisfaction of economic needs with the pursuit of self-realisation, recognition, and creativity. It has been shown that the integration of a comprehensive motivation system into the organisation’s development strategy ensures its adaptability to external challenges and creates conditions for innovative activity. The practical value of the study lies in using the Integrated Motivation Model to unlock innovation potential and enhance organisational competitiveness
work motivation; innovation development; non-material incentives; organisational justice; innovation potential; human resource management
Received 16.09.2025, Revised 27.01.2026, Accepted 24.02.2026 Published 21.05.2026
Retrieved from Vol. 13, No. 1, 2026
https://doi.org/10.56318/eem2026.01.049
Pages 49-57