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Article

Digital transformation and artificial intelligence as factors in the economic recovery of enterprises following armed conflicts

Viacheslav Makedon Dmytro Koptilyi
Abstract

Digital transformation and the introduction of artificial intelligence present new opportunities for the recovery and gradual development of economic activity in small enterprises, enhancing their ability to respond to post-war challenges and utilise innovative technological solutions more effectively. The purpose of the study was to assess the impact of digital tools and artificial intelligence on the economic recovery of small enterprises in the post-conflict period. To collect data, a structured online questionnaire was developed, comprising six sections addressing various aspects of digital transformation in small enterprises. The questions covered the extent of digital technology adoption, the types of tools utilised, key barriers to digitalisation, and the impact of digital transformation on the economic recovery of enterprises. Correlation and regression analysis of the responses enabled an evaluation of the statistical relationship between digital technology adoption and the recovery of economic activity in businesses. The majority of the 50 small retail enterprises surveyed in the Kyiv region actively employ digital tools, including online stores, mobile applications, artificial intelligence, and cloud technologies, indicating a high level of adaptation to contemporary business conditions. However, the study uncovers that innovative solutions such as ERP systems and blockchain technology are implemented less frequently, suggesting the need for resources and technical support. Correlation analysis confirmed a moderate positive relationship between the extent of digital technology adoption and the economic recovery of enterprises, reinforcing the importance of innovative solutions in ensuring business stability and development in times of economic challenges. The findings of this study may be valuable to governmental bodies and state institutions involved in shaping policies to support the digitalisation of small businesses and enterprises considering investments in new technologies

Keywords

cloud technologies; blockchain technologies; mobile applications; chatbots; information technologies

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Received 27.01.2025, Revised 23.04.2025, Accepted 05.06.2025

Retrieved from Vol. 12, No. 1, 2025

Suggested citation

Makedon, V., & Koptilyi, D. (2025). Digital transformation and artificial intelligence as factors in the economic recovery of enterprises following armed conflicts. Economics, Entrepreneurship, Management, 12(1), 33-48. https://doi.org/10.56318/eem2025.01.033

https://doi.org/10.56318/eem2025.01.033

Pages 33-48

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