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Article

Competitiveness of commercial enterprises in the southern regions of Ukraine

Iryna Banyeva Oleksandr Bielibov
Abstract

In the modern economy, competition between commercial enterprises in the regions is becoming more acute and intense. Each company strives to strengthen its position in the market, attract more customers and provide a stable income. However, to achieve a competitive advantage, it is necessary not only to follow market trends, but also to actively develop own strategies and business models. The purpose of the study was to investigate the competitiveness of commercial enterprises in the southern regions of Ukraine. The following research methods were used: graphical – for displaying the dynamics of indicators; tabular – for calculating changes in indicators; calculation of an integral indicator – for determining the most competitive trading enterprises in the southern regions. It was determined that the most fundamental character is the competitiveness of management and entrepreneurial ideas. The factors of external (the number of available population, the number of registered unemployed, the inflation index) and internal (export, import, retail trade turnover, the number of enterprises, the average salary of full-time employees, the number of full-time employees, capital investments) environment of commercial enterprises that affect their competitiveness were highlighted. As a result of the study, a decrease in retail trade turnover in the southern regions of Ukraine was revealed. In three years (2020-2022), the number of commercial enterprises has significantly decreased. The volume of exports (except for the Odesa region, where exports increased) and imports of commercial enterprises in the southern regions of Ukraine decreased, as did the number of available populations in all four regions, and the number of registered unemployed, but the average salary increased. The number of full-time employees at commercial enterprises decreased in Mykolaiv and Kherson regions, but in Zaporizhzhia and Odesa regions it increased. The volume of capital investments of commercial enterprises of the Zaporizhzhia region increased, but decreased in commercial enterprises of the Mykolaiv, Odesa and Kherson regions. There was a negative trend towards an increase in the inflation rate. It was determined that in 2022 the most competitive commercial enterprises were in the Odesa region, and the least – in the Kherson region. The practical significance of the study lies in the use of the integral assessment method to determine the competitiveness of commercial enterprises

Keywords

retail trade turnover; capital investment; inflation index; export; import

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Received 17.07.2024, Revised 05.11.2024, Accepted 17.12.2024

Retrieved from Vol. 11, No. 2, 2024

Suggested citation

Banyeva, I., & Bielibov, O. (2024). Competitiveness of commercial enterprises in the southern regions of Ukraine. Economics, Entrepreneurship, Management, 11(2), 34-45. https://doi.org/10.56318/eem2024.02.034

https://doi.org/10.56318/eem2024.02.034

Pages 34-45

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