Yaremko, I., Kantsir, I., & Plekan, M.
(2019).
Financial management of the enterprise economic potential.
Economics, Entrepreneurship, Management,
6(2),
12-21.
https://doi.org/10.23939/eem2019.02.012
Article
Financial management of the enterprise economic potential
Abstract
Drawbacks of the basic principles of management of financial and economic potential in the national platform are defined. The mechanism of approximation of modern concepts of financial management of the economic potential is specified and proved. The analysis of principles and tools in the systems of financial management of the intangible potential (intangible assets, brand, customer equity, inner generated goodwill) is carried out and possibilities of their implementation in Ukrainian enterprises are assessed. Author’s opinion regarding the key objects of the financial management of business reputation, intangible assets, and market constituent of the aggregate capital of the enterprises of the national economy is presented, algorithms to measure the intangible constituent of the enterprise value for administrative purposes have been formulated
Keywords
financial management, economic potential, value estimation, intangible capital, financial tools, foreign experience, adaptation methods
Received 11.07.2019, Revised 29.09.2019, Accepted 07.11.2019
Retrieved from Том 6, No. 2, 2019
Suggested citation
https://doi.org/10.23939/eem2019.02.012
Pages 12-21
References
References in the process of publication