Garasym, P., Gerasymenko, O., & Garasym, M.
(2015).
Concepts of firmness and balancing in marketing logistics.
Economics, Entrepreneurship, Management,
2(1),
21-25.
https://doi.org/10.23939/eem2015.01.021
Article
Concepts of firmness and balancing in marketing logistics
Abstract
Concepts of firmness and balancing are considered. Place of firmness and balancing in marketing logistics is defined. The authors have come to the conclusion that the system which is considered stable at any moment is not necessarily simultaneously balanced. According to the integrated continuum of logistics development intensity and marketing concepts, balancing of marketing logistics has a place in social and ethical marketing concept. Firmness of marketing logistics can be observed at any point of continuum if situation is constant for a long time
Keywords
marketing logistics, concepts, firmness, balancing, continuum
Received 05.01.2015, Revised 01.03.2015, Accepted 05.04.2015
Retrieved from Vol. 2, No. 1, 2015
Suggested citation
https://doi.org/10.23939/eem2015.01.021
Pages 21-25
References
References in the process of publication